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K-Food Startup Lou et Lang Sets Up Joint Venture with Leading French Distributor to Drive European Growth

Korean food startup Lou et Lang has announced the establishment of a joint venture named SUPER XH with a major French distribution and logistics company. The move signals Lou et Lang’s accelerated push into the European market by combining its product development and branding capabilities with the partner's nationwide distribution network. The French partner has long specialized in the import and distribution of Asian food products, supplying restaurants, hotels, and retail chains across the country. With an automated logistics system and thousands of active B2B clients, the company offers established infrastructure and operational expertise. SUPER XH will function as a core base for expanding K-Food across Europe. It is designed as a vertically integrated model connecting production, logistics, marketing, and sales—aiming to streamline the supply chain while improving product accessibility and brand visibility. “This joint venture is not just about expanding our distribution network,” said a Lou et Lang representative. “It represents a new model where brand and logistics are developed under one strategy. We aim to make K-Food more accessible, while elevating its presence in both everyday and premium markets.” Lou et Lang is known for its trend-driven product planning and locally adapted branding. The company expects that the synergy with its new partner will allow it to respond more quickly to market needs, strengthen retail partnerships, and establish a consistent presence across the European food service and grocery sectors. With the launch of SUPER XH, Lou et Lang moves beyond its role as a food brand and positions itself as a structural player in the European K-Food supply chain. The company plans to continue building a sustainable and scalable distribution platform, targeting both regional expansion and category growth. 최지원 기자distributor european joint venture european market food products

Foodle Inc. Makes a Bold Statement at ‘Maison&Objet 2024’, Paving the Way for Global Expansion

Foodle Inc., a social startup dedicated to creating sustainable living solutions, proudly announces its successful debut at the prestigious Maison&Objet, held from September 5th to 9th, 2024, as part of Paris Design Week. The exhibition, a key event in the global design calendar, provided Foodle with an exceptional platform to introduce its eco-friendly products to a diverse international audience of industry professionals, environmental advocates, and design enthusiasts. At this highly regarded event, Foodle showcased its flagship products, including the modular, high-temperature-resistant ‘Plate07,’ the lightweight yet durable ‘Cactus Cup,’ and the versatile ‘Oval Dome’ dishware. These products are thoughtfully designed to reduce plastic waste while enhancing user experiences through practicality, aesthetics, and emotional appeal. Attendees lauded Foodle’s unique ability to combine sustainability with sleek, modern design. “Maison&Objet offered us an unparalleled opportunity to present our design philosophy on an international stage,” said CEO Chaeyoung Youn. “We were thrilled with the overwhelmingly positive feedback and the valuable connections we established, which have already sparked promising discussions for partnerships across Europe.” With a clear vision to foster eco-friendly living beyond product sales, Foodle has taken its first significant steps towards expanding into the European market. Following their success at Maison&Objet, Foodle plans to deepen its presence in the global market, leveraging the momentum gained from the exhibition. The company is now in talks with multiple European distributors and retailers, who expressed strong interest in Foodle’s innovative approach to sustainability and lifestyle products. Foodle’s international debut marks a significant milestone in the company’s mission to reimagine daily routines through sustainable, eco-conscious design. By aligning practicality with ecological responsibility, Foodle continues to push boundaries, creating a future where sustainability is seamlessly woven into everyday life. 박원중 기자 ([email protected])statement expansion friendly products european market international audience